Dr. Jennifer L. Shane & Associates

Eyeglass Frames & Lenses in Reno, Nevada

Book Appointment

Fashion & Function

Glasses are more than vision correction—they make a statement. We have a large selection of frames available, and our opticians are excited to help you find the pair that suits you perfectly. Whether you go for bold frames or barely-there frameless spectacles, you should feel confident and comfortable about your choice.

Frames need to look good, but also work well. We only carry the finest brand names like Costa, Prada, and Nike so you can rest assured your frames will last. The right frames flatter your face to let your true personality shine through.

Lenses Help You See the World Clearly

After you’ve taken the time to try on frames and pick out the perfect ones, equip them with the best lenses. Technology has changed lenses into tools for living. Not only do they correct vision problems, but they can also benefit your lifestyle.

Prescriptions give you clear vision, but filters and coatings can change the way your eyes interact with the world. A UV coating protects your eyes from sun damage, while an anti-reflective coating cuts down on glare and reflections.

Discuss your lifestyle and eye needs with our optometrists. We can suggest lenses to protect your eyes from daily stresses and recommend ways to help your glasses last a long time.

Direct Billing

To simplify your eyewear purchase, we provide direct billing through a number of insurance providers:

  • Eyemed
  • Vision Service Plan—VSP
  • Humana Vision
  • Medical Eye Services
  • Davis—only select plans
  • Hometown Health
  • HealthScope—PEBP
  • Plumbers and Pipefitters Union
  • Northern Nevada Operating Engineers
  • Northern Nevada Laborers Health and Welfare
  • Health Plan of Nevada
  • Health Comp
  • Electrical Workers Health and Welfare
  • Cigna
  • Aetna

Brands We Carry

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Autoflex

Flexon Eyewear is a lightweight and durable memory metal, allowing them to be flexed, bent or twisted and return to their original shape. The Autoflex frame continues to offer both men and unisex selections, yet evolving the designs of the traditional styles to fit today’s contemporary lifestyle.

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    Burberry

    Expertly crafted, the collection from Burberry features heritage detailing, signature shapes and seasonal colours.  We carry styles for Women and the styles are always up to the season.

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    Carrera

    Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race – At its time the longest, fastest, and most dangerous race in the world.

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    Champion

    Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

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    Chloé

    Since 1952, Chloé has rejected the rigid rules of traditional high fashion. The iconic Paris fashion brand embraces freedom, lightness, and femininity. Chloé frames are romantic and ultra-feminine.

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    Cinzia

    Founded in 2002 by Cynthia Shapiro, the Cinzia collection of eyewear boasts original designs that are stylish, modern, and vibrant. Slightly edgy features fused with trendsetting sophistication.

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    Coach

    Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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      Costa

      Born on the water in 1983, Costa sunglasses are made for those who need water to breathe. Built with 580® color-enhancing polarized lenses, Costa sunglasses enhance your ability to See What’s Out There.

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      Cote D'Azur

      For the modern and sophisticated woman, Cote D’Azur eyewear offers ample selection in style, color, and shape. From classic cool to crazily-chic, a Cote D’Azur frame is sure to help set your own personal style.

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        Crizal Lenses

        Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear.

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          D&G

          A luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

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          David Beckham Eyewear

          A curated range of sunglasses and optical frames inspired by David Beckham’s own style and global travels, designed in Italy.

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          db4k

          Created to be a reflection of a child’s taste and personality, this collection was designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.

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          Etnia Barcelona

          Independent brand of eyewear who has created a wide range of colors and designs for everyone who wants to express him-or herself: Impersonality kills.

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          Eyezen Digital Lenses

          Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. Perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.

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          Flexon

          Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. Lightweight, comfortable and extensive selection of styles.

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          GX

          GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

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          Jimmy Choo

          Jimmy Choo eyewear ranges from classical to provocative, with each design showcasing sophisticated detail. Jimmy Choo frames bring a touch of glamour and elegance to everyday life.

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          John Varvatos

          This sophisticated collection of high end, fashionable eyewear that can handle the most discerning man or woman. Whether it’s business or pleasure, John Varvatos specializes in unique and exciting stylish designs suitable for any scenario life throws your way.

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          John Varvatos

          John Varvatos pulls his creative inspiration from the fashion of rock and roll musicians. His eyeglasses exude masculinity with a modern appeal, featuring subtle detailing and subdued colors.

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          Juicy Couture

          Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

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          Kate Spade

          Kate Spade’s eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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          Kate Young

          As a leading stylist for top fashion publications, acclaimed designers, and many of the most popular stars in Hollywood, Kate Young is renowned for defining what’s now and predicting what’s next. The Kate Young collection represents a breakthrough into head-turning optical fashion.

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          Lafont

          The heritage of French lifestyle, the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.

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          LAMB

          Gwen Stefani partnered with Tura Inc to bring her designs to life. The L.A.M.B. eyewear collection is modelled after the star’s iconic style, featuring bold frames, exciting colors, and glamourous details. Her frames range from chic and elegant to fun and punk rock, much like her own personality.

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          Lulu Guiness

          Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames, as sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

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          Marc Jacobs

          Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.

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          Marchon

          The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

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          Maui Jim

          Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colours of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

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          MCM

          Are you a style visionary? MCM brings the future of eyewear fashions to you with avant-garde shapes and styles. Whether you’re looking for a punk look or a pop-luxe aesthetic, you’ll find your new signature style. Astonish the world with unapologetically bold eyewear and discover MCM today.

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          Michael Ryen

          Drawing inspiration from the growing market of male baby boomers needing*more generous sizes*, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.

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          MODO

          MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

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          Nicole Miller

          An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

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          Nike

          Just do it.

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          Oakley

          Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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          Prada

          Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante-garde approach.  Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as a key reference to the brand’s core values.  Prada eyewear is exemplary of the company’s well maintained and well deserved status associated with the brand.

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          Rag and Bone

          Combining rag & bone’s downtown New York aesthetic with classic eyewear, this collection shows our brand commitment to craftsmanship, innovation and timeless design.

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          Ray Ban

          From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive.   From celebrities to your friends, Ray Ban is always a favorite.

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          Salvatore Ferragamo

          An italian brand with it’s reputation stemming from creating beautiful hollywood boots in the 20’s, to now encompassing a wide array of accessories.  Their eyewear collections boast sleek trendy styles, while maintaining their Italian fashion heritage.

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          Scott Harris

          Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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          Smith Optics

          Smith is all about the journey. For 50 years, they have created innovative eye care products and embarked on epic adventures, whether large or small, that amplified the thrill of human experience.

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          Ted Baker

          Ted Baker eyewear (a sub-brand of Tura Inc) is a quirky brand that features mixed styles of retro influences and contemporary fare. Considered a quintessentially British brand, Ted Baker eyeglass frames emphasize clean silhouettes and iconic details.

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            Tiffany

            Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.

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            Tory Burch

            Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its chairman, CEO and Designer, Tory Burch.  Beautiful simple designs, which embodies a great look and a comfortable fit.

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            Transitions

            Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Transitions ® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

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            Tura

            Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.

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            Varilux Physio

            In addition to effective visual correction, Varilux Physio progressive lenses are designed to provide high-resolution vision in all lighting conditions. Details are visibly sharper and your field of vision is wider, allowing you to enjoy the vibrant world around you.

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            Varilux X Series

            Varilux® X Series™, featuring Xtend™ Technology, is Essilor’s most advanced progressive lens available. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

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              Wiley X

              In 1987, Wiley X, Inc. began its quest to become a world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement and civilian markets. Born on the battlefield by developing unparalleled relationships with U.S. Armed Forces and elite Special Forces units, Wiley X remains a standard issue item with many of these freedom protectors. Wiley X’s success quickly escalated when commercial markets that rely on impact resistance began to reach out due to the tremendous reputation Wiley X established within the military and law enforcement markets.

              Visit Our Office In Reno

              We are located on Reno Corporate Drive off of Longley and Barron Way. From Longley off McCarran, turn east onto Barron Way then south on Reno Corporate Drive. We will be on the right. From Double R heading toward Longley, turn north on Reno Corporate Drive. Proceed on Reno Corporate Drive to the last driveway before Barron Way, and we will be on your left

              Contact Information

              Phone: 775-204-0710
              [email protected]

              Address

              5385 Reno Corporate Drive #100
              Reno, NV 89511

              Hours of Operation

              Monday
              9:00 AM5:30 PM
              Tuesday
              9:00 AM5:30 PM
              Wednesday
              9:00 AM5:30 PM
              Thursday
              9:00 AM5:30 PM
              Friday
              9:00 AM5:30 PM
              Saturday
              10:00 AM4:00 PM
              Sunday
              Closed

              Our Services

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