Eyeglass Frames & Lenses in Reno, Nevada

Trendy Eyewear

Glasses are more than vision correction—they make a statement. We have a large selection of eyeglass frame styles available, and our opticians are excited to help you find the pair that suits you perfectly. Whether you go for bold frames or barely-there frameless spectacles, you should feel confident and comfortable about your choice.

Frames need to look good, but also work well. We only carry the finest brand names like Prada and Nike so you can rest assured your frames will last. The right frames flatter your face to let your true personality shine through.

Brands We Carry

BEBE

bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.

Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

Carolina Herrera

Find incredibly stylish sunglasses from Carolina Herrera. Sleek frames and demure lenses protect your eyes from the sun while showing off your effortless style. The look garners impact without going over the top.

Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race – At its time the longest, fastest, and most dangerous race in the world.

celine

When you want to make a statement, reach for a pair of Celine’s sunglasses. Modern takes on aviators and cat-eye frames that are certain to make you stand out in a crowd. These are not for the faint of heart or wallflowers – these are get-you-noticed-sunglasses.

Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

Crizal Lenses

Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

D&G

A luxury brand that is distinguished by its stylistic originality combined with the superior sartorial content of its creations. The strong identity of the Dolce & Gabbana brand has evolved over the years while always remaining faithful to its inherent standards.

David Beckham Eyewear

A curated range of sunglasses and optical frames inspired by David Beckham’s own style and global travels, designed in Italy.

db4k

Created to be a reflection of a child’s taste and personality, this collection was designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.

DKNY

Modern shapes and iconic branding are signatures of the famous fashion line’s eyewear brand. Having designer frames like those offered by DKNY can do more than set you apart from the crowd, they can give your style a refreshing New York look.

Etnia Barcelona

Independent brand of eyewear who has created a wide range of colors and designs for everyone who wants to express him-or herself: Impersonality kills.

Eyezen Digital Lenses

Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.

Fendi

It is an extraordinary journey through 90 years of history that has made Fendi a unique and unparalleled brand, featuring the very best in eyewear accessories.

Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. Lightweight, comfortable and extensive selection of styles.

Furla

The Furla Eyewear collection mirrors the spirit of the brand, proposing frames with flowing and elegant lines, designed to meet the wishes of an exacting, alluring, up-to-date and self-confident woman.

John Varvatos

This sophisticated collection of high end, fashionable eyewear that can handle the most discerning man or woman. Whether it’s business or pleasure, John Varvatos specializes in unique and exciting stylish designs suitable for any scenario life throws your way.

Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

lool

Since its inception, lool has recognized itself as a multidisciplinary design studio where different profiles collaborate with a common goal. Once we meet our goal of creating the best screwless hinge, we focus on designing and producing creative frames that are functional and lightweight.

Lulu Guiness

Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames, as sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

Marc Jacobs

Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colours of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Michael Ryen

Drawing inspiration from the growing market of male baby boomers needing*more generous sizes*, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.

MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

Nike

Just do it.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Persol

Persol is a brand that marries a culture of excellence and attention paid to details to create a perfect alchemy between aesthetics and technology. Persol frames are more than just glasses; they are works of art.

Prada

Innovation is at the core of Prada’s success, with no sector escaping the Group’s avante-garde approach.  Prada casts its creative eye beyond the boundaries of fashion, to include art, architecture, cinema and culture as a key reference to the brand’s core values.  Prada eyewear is exemplary of the company’s well maintained and well deserved status associated with the brand.

Ray Ban

From the vintage classics to the present-day trendy frames, Ray Ban has always been durable, comfortable and attractive.   From celebrities to your friends, Ray Ban is always a favorite.

Salvatore Ferragamo

An italian brand with it’s reputation stemming from creating beautiful hollywood boots in the 20’s, to now encompassing a wide array of accessories.  Their eyewear collections boast sleek trendy styles, while maintaining their Italian fashion heritage.

Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

Shamir Autograph Intelligence

Shamir Autograph Intelligence is the first lens in eyewear that incorporates the innovative elements of artificial intelligence. This progressive lens is highly personalized as it adapts to your continually changing visual needs. Patients with presbyopia can see clearly at all distances with the help of Shamir Autograph Intelligence lenses.

Tiffany

Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.

TLG

A men’s collection designed to be modern, thinner and lighter through the combination of innovative materials with technological features. Designed with 100% Pure Titanium, this material of choice is lightweight and has high strength qualities and a fatigue life that can be trusted for durability and long wear and tear.

Tom Ford

Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.

Transitions

Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

Tura

Tura Inc was born on Madison Avenue in New York City during the 1940’s. A legacy of innovation defines the Tura eyewear collection. Tura eyeglass frames are finely crafted, using quality details and materials for each piece. These exquisite frames focus on the details, enhancing the personality of those who wear them.

Varilux Physio

In addition to effective visual correction, Varilux Physio progressive lenses are designed in France to provide high-resolution vision in all lighting conditions. Details are visibly sharper and your field of vision is wider, allowing you to enjoy the vibrant world around you.

Varilux X Series

Varilux® X Series™, featuring Xtend™ Technology, is Essilor’s most advanced progressive lens available from France. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

Wiley X

High-Velocity Protection. Ranging from tactical, to motorsport, to safety, Wiley X is your go-to protection eyewear brand.